Turning Data Into Brand Stories
These days we have more data than ever, but to make that data worth anything, you have to know how to discern the signal from the noise. Most important to remember, it’s not how much you know, but what you do with it.
In short, it’s never been more critical to hone your skills for turning data into stories.
Join Robin Hafitz, CEO, Open Mind Strategy, who will explore how to go beyond swimming in numbers to telling effective, data-driven stories.
You’ll learn through examples about the importance of context, best practices, and how to avoid mistakes.
• How to marry quantitative and qualitative data to tell a relevant story
• Visualizing data to back up your story
• What to do with the data that “doesn’t fit”
• Effective narrative strategies that make your storytelling more memorable
• The “selling power” of storytelling.
Whether you’re a die-hard mathematician or a numerophobe, you’ll walk away inspired to use new ways to bring clear and compelling stories to your clients, colleagues and target audiences.
Who should attend:
• Mid-level Strategists and Account Managers who want to improve skills in written and storytelling presentations
• Junior Strategists and Account Managers will get a taste of how data can be made more business-driving and compelling, and be inspired to learn more
• Senior Agency Leaders and Managers from all departments will learn tricks and tips they can pass to their teams, best practices to aim for, and ideas for how their agency can differentiate its approach.
About Robin Hafitz:
Robin Hafitz is a thought-leader in the areas of research and brand strategy. One of the first American practitioners of the discipline of Account Planning in America, she has been at the forefront of the evolving brand strategy discipline, from her work as part of Chiat/Day’s famous winning Account Planning team to running the Planning-centric creative boutique Mad Dogs & Englishmen to her current role.
As Founder and CEO of Open Mind Strategy, she oversees quantitative and qualitative research on projects for clients such as Amazon, Facebook, Food Network, Hyatt, and MSNBC who turn to Open Mind Strategy for higher standards in research execution and the storytelling that makes data not just informative but insightful and actionable for their brands.