Chiara Aliotta – I Put a Spell On You

Chiara is the mind, face, and heart of Until Sunday. She’s an Italian award-winning designer with years of experience as a graphic designer, art director, and brand consultant. Her work is creative, emotionally engaging, and detail-obsessed. During her time as…

Chiara Aliotta - I Put a Spell On You

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Chiara is the mind, face, and heart of Until Sunday. She’s an Italian award-winning designer with years of experience as a graphic designer, art director, and brand consultant. Her work is creative, emotionally engaging, and detail-obsessed.
During her time as a freelance art director, Chiara has created innovative designs for Joomla, CTA, Daelmans, NH Hotel, Osram, and many others.

She has also overseen the creation of the artistic style and brands of tech companies and not-for-profit organisations around the globe, ensuring their communications followed the established vision and mission. Chiara describes herself as passionate about typography, colours, and good design. She writes articles about the beauty of typography and the importance of great design.

“Designers have a very unique power, and as Uncle Ben tells us in the original Spiderman movie, with great power comes great responsibility. Using our magic, we are capable of controlling or limiting users’ actions and behaviour, both on a physical and emotional level. The question is: how do we use our skills? Do we deceive our users to achieve some predetermined goal? Do we take advantage of our strengths and knowledge to get what we want from them, no matter the cost?
Persuasive design can be likened to ‘white magic’. It can improve the users’ journey and win us the trust and approval of our target audience, without using black hat design and devious tricks.

In this fascinating and dynamic presentation, I will invite designers and decision makers to examine their powers, to embrace and honour our call as ‘shapers of behaviour’ and purveyors of ‘white magic’.”

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