Chiara Aliotta on The Shape of Thoughts at SmashingConf NYC 2018

When the heart meets the mind. Beautiful ideas often end up compromised by a low budget, unrealistic deadlines, or technical issues. We designers pound against a wall of people telling us our solution is unrealistic and unachievable, so we eventually…

Chiara Aliotta on The Shape of Thoughts at SmashingConf NYC 2018

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When the heart meets the mind.

Beautiful ideas often end up compromised by a low budget, unrealistic deadlines, or technical issues. We designers pound against a wall of people telling us our solution is unrealistic and unachievable, so we eventually give in only to see the same solution appear months later from elsewhere, and we berate ourselves for our lack of persistence. Yes, great design should solve a problem. It should be tested, practical, affordable, and relevant to the people we are designing for. But there is another side of the design as well.

In this session, we’ll explore practical techniques and strategies to involve clients in the design process and make them fall in love with your ideas as well. Not through deceiving tricks or shady practices: through idea-driven and client-focused process that integrates client feedback into the design workflow.

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